Mastronardi Produce Tradeshow and Consumer Events

Oversaw the $500,000 redesign of the SUNSET® B2B tradeshow booth, creating a visually impactful and immersive experience that elevated the brand’s presence at industry events. Additionally, I contributed to the branding and logistics of the SUNSET® Flavor Tour, the industry’s first experiential tasting tour aimed at educating and engaging consumers. This innovative initiative featured interactive displays and tasting events, bringing SUNSET® products directly to consumers through a memorable, hands-on experience.