Mastronardi Produce Rebranding

Led a comprehensive $2 million, year-long rebranding initiative for Mastronardi Produce, aligning the company’s strategic direction with its core values and mission to position SUNSET® as an industry-leading commercial brand. This rebrand encompassed the complete redesign of SUNSET® packaging across all product lines, a refreshed corporate website, and updated social media handles. The digital redesign ensured a cohesive online presence, enhancing brand recognition and engagement across web and social platforms.