Red Shoe Society Windsor-Essex Branding

As the founding branding lead for the Red Shoe Society Windsor-Essex chapter, I developed the complete creative strategy, establishing the brand’s voice, visual identity, and go-to-market strategy. This work included creating all marketing assets, directing photography, and planning events to build community engagement and awareness. From logo design to social media presence, each element was crafted to embody the society’s mission, successfully positioning it as a recognizable and impactful local branch.