Windsor Corporate Challenge Event Branding and Management

Over six Windsor Corporate Challenge events, I led the evolution of the brand and expanded its impact, increasing attendance by 40% and building valuable partnerships. My work included the complete redesign of the logo and brand identity, as well as the development of all marketing assets—such as a new website, sponsorship decks, event displays, participant booklets, and branded swag. I also managed a social media campaign that bolstered participant engagement and community visibility.

In response to COVID-19, I adapted the event for a virtual format in 2021, maintaining strong participant engagement through creative remote activities. For the 10th anniversary in 2022, I orchestrated a successful return to in-person celebrations with refreshed branding, expanded offerings, and comprehensive participant communication, marking a decade of community impact. Together, these events have raised over $1.3 million for local charities, strengthening ties within the community.